Collaboration
​
To ensure that the service takes away as many frustrations and concerns from parents as possible, it is important that Pramble enters into strong partnerships with various partners right from the start.
Stroller manufacturer
By partnering with a well-known stroller manufacturer Pramble will be able to provide high-quality and reliable strollers to its customers. Bugaboo is known for producing a wide range of premium strollers and styles that are durable, safe, and stylish. Partnering with them allows the rental service to cater to a broader range of customers right from the start, including those with specific preferences or needs.
​Maintenance and cleaning
To ensure that the strollers remain in good condition and are well-maintained, which is important for both safety and customer satisfaction, Pramble will partner up with BabyQuipp, a maintenance and cleaning service for strollers. Regular inspection, cleaning and servicing of the strollers, will address any mechanical and hygienic issues promptly and guarantee that they are sanitzed and functioning properly for each new customer.
​Public Transportation Services
Pramble aims to work together with big public transportation services like the NS. By doing so, the service will be more accessible to parents who rely on public transportation to get around. Parents who use public transportation often face challenges when it comes to carrying bulky items, such as strollers, on trains or buses. By partnering with NS, Pramble can provide stroller pick-up and drop-off locations at or near transit stops or stations enhancing the convenience and flexibility of it's services.
Locations
(Theme) parks and other attractions will also benefit from partnering with Pramble. By offering a rental service on-site, these attractions can provide added convenience for families, allowing them to easily rent a stroller for the day without having to bring their own. This can also lead to a more enjoyable experience for families, as they won't have to worry about navigating the park with a bulky stroller.
​Government
Pramble aligns with the government's goals & initiatives related to sustainability and mobility. As Pramble encourages parents to use CO2 neutral or public transportation means instead of driving their cars, the stroller rental service can support environmental initiatives and reduce traffic congestion.The government will be an important partner that is able to provide support and funding for Pramble promoting its services to a wider audience.
Stakeholder map
Informed
Involved
Core team
Extensions
It is important for Pramble to extend and collaborate with new partners to remain relevant and innovative in their industry. Failure to adapt and innovate may cause the company to fall behind and lose relevance. Extensions will enable Pramble to diversify revenue streams, meet evolving customer needs, and create growth opportunities. Here are some suggestions for extensions.
Carriers
Walking bikes
Duo strollers
Offering duo strollers would provide an additional product offering for Pramble, allowing them to cater to a wider range of customers. As families with one child may move on to require a duo stroller (allowing
easy transport of
both children
at the same
time), the
company
can continue
to provide
a service to
those families.
This can help ensure customer loyalty and repeat business.
Offering carriers
for babies will
increase the
range of products
that caterto the diverse
needs of parents. Some(times) parents might prefer to carry their baby close to them instead of placing them in a stroller, especially if the baby is younger. In such cases, offering baby carrier bags can make it easier for parents to carry their baby while also having their hands free.
At some point children grow older and will outgrow strollers, they still require safe and easy-to-use transportation options. By offering walking bikes, the company targets
an additional
group of slightly
older children
and provides
a continued
service as they
move beyond
strollers.
Future application
A trend we foresee for the future is the desire of more and more cities to create a low-car or car-free city center. In recent years, for instance, Amersfoort, Leiden and Deventer came out with the ambition to become car-free. This means that large shopping centers or parks in the city center will be less accessible by car. This also ensures that travelers using public transport have less space to store their own luggage. Pramble matches this nicely as it ensures that parents do not have to drag a heavy pram through public transport.
We also noticed among fellow students that having a car is increasingly seen as inconvenient as there are many traffic jams and parking costs have also risen. They indicate that even after their studies (without free public transport for students), they will consider continuing to use public transport instead of buying a car. Pramble connects very well with this as it makes traveling with a pram (thus only the detachable upper part) much easier.