Persona

Sarah and Will recently became parents. Noah is their little miracle. They adore raising him but wish they could show him more of the world. Before having a child, Sarah and Will used to go on many adventures together. Now they rarely do, due to the fact that traveling with Noah can be a hassle, equipment for children is bulky, packing and transporting it takes up time and space.

Passive Dependent vs Active Autonomous

Combining family life with busy work schedules is a challenge for parents of young children. It demands effort and planning to organize enjoyable and/or educational family trips. Parents deal with this in different ways: one group of parents has an inner drive to be active and finds it relatively easy to be creative with the solutions at hand to get around with their children.

Other parents might be less enterprising and might be easily discouraged when environmental factors and conditions are not optimal.

Tendency to generate alternatives &
possibilities when solving problems.

Ability to have/show initiative and or
resourcefulness.

Dependent

Wait-and-see attitude

Rely on outside influences

Affected by external factors

Struggle to adapt and change

For the passive dependent parents, switching to Pramble’s stroller rental service might be a challenge. They are used to owning their own stroller and are accustomed to their current dynamics, habits and planning with their family. The passive dependent family is apprehensive and shows resistance to change. They do not easily deviate from the known, making it more difficult for them to adapt. However, making this switch can have a positive impact on their family's lifestyle.

On the other hand there is the active autonomous family. This group will quickly understand and embrace the benefits and usefulness of Pramble’s service. They already make necessary adjustments themselves, in order to anticipate unexpected situations with little effort, resulting in being able to move with their child as flexibly and easily as possible.

By informing passive dependent families about the benefits of Pramble, we can encourage them to consider the stroller rental service as an option for their family. Pramble offers increased flexibility, promoting a more active lifestyle, and cost and time savings. By taking advantage of these benefits, parents can make the most of their important time with their children and spend less energy on tedious preparations and maintenance. With the convenience of renting a stroller, families can fully enjoy their outings and adventures without worrying about storing or transporting their own stroller. As more and more families discover the advantages of using Pramble, they can free themselves from the burdens of stroller ownership and embrace a more active and fulfilling family lifestyle.

Passive Dependent

Independent

Flexible

Dynamic

Decisive

Empowering

Strong sense of unity

Active Autonomous

There is a lack of autonomy and flexibility in existing strollers

Sub-problems

How Pramble solves these issues?

Children grow fast so child car seats & strollers quickly become too small for your baby, requiring the purchase of a new one which costs a lot of money.

Current strollers are only designed for one type of situation and are therefore not universal enough. (Think strollers for the city that do not work on the beach or in the forest).

Current strollers that are either lightweight but poor quality or heavyweight but high quality. Apparently, the industry fails to make a lightweight but quality high stroller at an attractive price.

Lifting a heavy stroller, of high quality, down the stairs often has to be done in two parts simply because of the load/effort.

The hassle of packing a stroller with you on a day out.

When your baby is outgrows the 0-12 months detachable upper part you can easily request to switch to the 12-36 months upper part which will then be send to you, by means of the received box you can send your 0-12 months upper part back to us.

Our different types of detachable lower parts are distributed at different locations all over the Netherlands, via the app you can see their availability.

Our upper and lower parts are of high quality and that comes with a little weight however you only need to bring our detachable upper part to your final destination since the lower part is provided on location.

By bringing only the detachable upper part of the Pramble with you, you won't need to go back up the stairs to retrieve the other half of your luggage, your child, or a car seat.

Again, you only need to pack the Pramble's detachable upper part into for instance the tram/bus or your car. This upper part also functions as a car seat, allowing you to use the rest of the luggage space for other items you want to bring along.

What does Pramble do?

Pramble provides an adaptable stroller designed for young parents with children aged 0-36 months, aiming to solve the lack of autonomy and flexibility found in existing strollers.

How does Pramble work?

Pramble offers strollers on a subscription basis that can be freely upgraded as your baby grows. The stroller can be separated into a child seat for the car and next to owning your own bottom part other bottom parts can be used on a pay-per-use basis or for a monthly charge of €30, providing unlimited use in various locations across the Netherlands and different types of terrain."

The app

The Pramble app makes it possible to manage your subscription and to reserve stroller bottoms wherever you want to go.

In order to get a subscription, one signs up and picks a stroller that is suited to their child’s size. This stroller is a rental but there is also a possibility of fully purchasing this stroller.

Once the size is picked the buyer decides whether they would like an unlimited amount of reservations per month or whether they would like to pay-per-use.

When planning to go somewhere the user will look up the location in the app, there will be an indication whether a specific stroller bottom is ready to be reserved. If it can be reserved, the user does so and receives a QR code that will be scanned at the location in order to receive the stroller bottom.